Audi’s luxe electric SUV faces uncertain future

The new SQ8 e-tron ups the ante on multiple fronts, and it’s more comfortable than most electric SUVs. But production costs are weighing on its viability.

Audi’s Q8 e-tron SUV. Its 2650-kilogram weight contributes to high consumption.

Tony DavisMotoring writer

Jul 24, 2024 – 5.00am

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Audi has updated its entry-level electric car, the Q8 e-tron. Unfortunately, though, the entry level is $140,600.

The Q8 e-tron should be the flagship of a multi-level SUV range but, disappointingly, the long-promised smaller Q4 e-tron SUV is still not here, despite it being on sale in Europe since 2021.