The glow-in-the-dark watch that no one saw coming
The IWC Ceralume concept watch, plus new offerings from Audemars Piguet and Credor, break the mould in unexpected ways. From the upcoming August issue – plus Watch special – out on July 26.
IWC Ceralume concept watch.
How far do you think a brand will go to get your attention? One of the designers at IWC must have had a moment searching for their watch in the dark because the brand has come up with an idea no one saw coming: the all-over luminous watch. It’s not just the hands and numerals that glow in the dark; the dial, case and strap do too.
IWC achieved this feat by developing a luminous ceramic technology called Ceralume. This patent-pending material is made by mixing ceramic powders with the pigments used for illuminating markings on watch dials. IWC reports that in tests, a Ceralume-cased watch emitted a bright blue light for more than 24 hours.
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